LinkedIn Optimization for Job Seekers and Solopreneurs

Get the most out of LinkedIn’s features whether you’re looking for a job or setting up your business.

• Why LinkedIn Is Worth Your Time
The more connections you have on LinkedIn, the more your profile works for you. If your LinkedIn profile is a skeleton of content, you are missing an opportunity to forge connections with people who matter to your forward progress.

• Four Key Decisions on Your LinkedIn Profile
LinkedIn can be intimidating. Fortunately, it doesn’t take much to establish a presence on LinkedIn, and once the basic framework is in place, small investments of time can dramatically strengthen your presence there.

• The Biggest Mistake People Make on LinkedIn May Surprise You
LinkedIn can be a powerful marketing platform for the active or passive job seeker. But there are a few mistakes that users make that limit that power. One mistake, in particular, can really limit your appeal and visibility to employers.