About Workforce50.com

Workforce50.com sets a New Direction for the SeniorJobBank

Today, September 7, 2007, Workforce50.com proudly takes the reins from the SeniorJobBank to boldly advance the mission of finding quality employment opportunities for America's older workers. With a new name, a new look and many new features, Workforce50.com will carry on the legacy of the SeniorJobBank to find employers actively hiring workers over the age of 50. But members of its online community will see major changes focused on promoting employment of the over-50 population.

Founded in 1975, the SeniorJobBank has an interesting history and a mission more compelling today than when founded. It was originally launched as a service in Orlando, Florida to match employers with older workers. The founder's unemployed mother was the impetus for creating such a service and eventually the SeniorJobBank became well known, even beyond Florida. In 1999, the service moved to the Internet where it gained greater recognition and a National audience. In 2005, NHC Group, Inc. acquired the web-based service, upgraded some features and proceeded to plan its future.

While planning for the SeniorJobBank, the publisher quickly learned that times had changed from the mid-70s and the baby boomers would now have a significant influence on the service. First and foremost, the feedback was clear. Not many people over the age of 50 identify with the label "senior". Job seekers over the age of 70 are only slightly more accepting of that label. Feedback from employers and recruiters was similar. So we went back to square one to align our name, the new Workforce50.com, with our community focus, the over-50 workforce.

Workforce50.com continues its commitment to helping the mature job seekers of America find meaningful employment opportunities.

Workforce50.com is the Real Deal

The Internet is a funny world. It's a world where traffic and click-through rates are king and web sites battle it out for search engine placement. Popularity on the web translates, generally, into high visitor traffic and high click-through rates for advertisers. That, in turn, translates into revenues for the web site.

But how does a web site gain popularity? There is no guaranteed formula to build web popularity except to provide information and content that people want to read or view.

What brings visitors to Workforce50.com? Certainly our host of expert writers and articles draw visitors. But mostly job postings from friendly employers attract those from the over 50 talent pool to the web site. Readers will find informative articles and helpful information related to job searching along with many other web site features. But our core mission is to find and provide job listings from employers truly interested in hiring from the over-50 community.

Employers of all sizes from all industries submit their jobs to get in front of our audience of over-50 job seekers. Employers are looking for you!

Workforce50.com is the real deal. We are working to bring a diversity of employment opportunities to our job seekers.