Today I’m issuing a confession and congratulations all in a single post. We work hard here at Workforce50.com and progress is painfully slow sometimes. But we’re committed to being an honest, high-quality web site with a mission and purpose of serving the over fifty community with employment information and resources.
My confession as the Editor of this web site is that I’m sooooo frustrated by the complaints that we receive about the low number of job postings on the web site. Yes, we are in an economic downturn and most employers are suffering through layoffs and hiring freezes and periods of employees living fearful of losing their jobs. But here’s the thing. We have committed to the 50+ community to put out a genuine product. That means that we will not aggregate job postings from the various large database services out there. That means that when someone finds a posting on our site, they can be assured that age is not only NOT an issue with the advertising employer but the employer is actively searching for older qualified candidates to fill that position. The employer will not be surprised that their job is displayed on an over-50 web site.
We could choose to take a feed from an aggregator. Then our job seekers would have the usual thousands of jobs to search through every day. They might feel smug and satisfied that all those thousands of employers are actually advertising to and for them. And they might be lulled into believing that there really is no age bias out there in employment land. But, as Gene Burnard, the Publisher says often, “Aggregating would be such a disservice to our audience. Why add to job seeker deception by claiming that all those opportunities are age-friendly just because they’re listed on an over 50 website?”
Evidence is strong that age bias lives on. And here at Workforce50.com we will continue to advocate for our valuable older workers. We believe in the very difficult road we have chosen.
So we would like to congratulate those employers who have chosen to advertise with us and chosen to reach out to this valuable demographic group in the employment arena. We applaud their wisdom and recognition of the great contributions that our older workforce can make to their organizations.
• New York Life – a life insurance company with more than $14 billion in operating revenues that provides insurance and financial products,
• Corinthian Colleges, Inc. – one of the largest post-secondary education companies in North America, with more than 76,000 students, delivers education under names Everest and Wyotech,
• Equal Employment Opportunity Commission – the agency of the United States Government that enforces the federal employment discrimination laws,
• Liberty Tax Service – providing tax services through more than 3200 offices in the US and Canada, headquartered in Virginia Beach, VA, and
• Uretek IRC Gulf Coast – a national company using trademarked processes in concrete lifting and soil stabilization.
Now, how do we add other distinguished employers to our list of recruiters? We are growing our list of experts and resources. But how do we attract all those other small to medium size companies and organizations to recruit with us? We have 10s of thousands of wonderful, qualified job seekers registered on Workforce50.com who would love to apply to their jobs. Would you like to join us in our commitment to our older workforce?
Comments and suggestions are most certainly welcome.