Hats off to Age-Friendly Employers

Today I’m issuing a confession and congratulations all in a single post.  We work hard here at Workforce50.com and progress is painfully slow sometimes.  But we’re committed to being an honest, high-quality web site with a mission and purpose of serving the over fifty community with employment information and resources. 

My confession as the Editor of this web site is that I’m sooooo frustrated by the complaints that we receive about the low number of job postings on the web site.  Yes, we are in an economic downturn and most employers are suffering through layoffs and hiring freezes and periods of employees living fearful of losing their jobs.  But here’s the thing.  We have committed to the 50+ community to put out a genuine product.  That means that we will not aggregate job postings from the various large database services out there.  That means that when someone finds a posting on our site, they can be assured that age is not only NOT an issue with the advertising employer but the employer is actively searching for older qualified candidates to fill that position.  The employer will not be surprised that their job is displayed on an over-50 web site.

We could choose to take a feed from an aggregator.  Then our job seekers would have the usual thousands of jobs to search through every day.  They might feel smug and satisfied that all those thousands of employers are actually advertising to and for them.  And they might be lulled into believing that there really is no age bias out there in employment land.  But, as Gene Burnard, the Publisher says often, “Aggregating would be such a disservice to our audience.  Why add to job seeker deception by claiming that all those opportunities are age-friendly just because they’re listed on an over 50 website?”

Evidence is strong that age bias lives on.  And here at Workforce50.com we will continue to advocate for our valuable older workers.  We believe in the very difficult road we have chosen.

So we would like to congratulate those employers who have chosen to advertise with us and chosen to reach out to this valuable demographic group in the employment arena.  We applaud their wisdom and recognition of the great contributions that our older workforce can make to their organizations. 

Congratulations to:
• New York Life – a life insurance company with more than $14 billion in operating revenues that provides insurance and financial products,
• Corinthian Colleges, Inc. – one of the largest post-secondary education companies in North America, with more than 76,000 students, delivers education under names Everest and Wyotech,
• Equal Employment Opportunity Commission – the agency of the United States Government that enforces the federal employment discrimination laws,
• Liberty Tax Service – providing tax services through more than 3200 offices in the US and Canada, headquartered in Virginia Beach, VA, and
• Uretek IRC Gulf Coast – a national company using trademarked processes in concrete lifting and soil stabilization.  

Now, how do we add other distinguished employers to our list of recruiters?  We are growing our list of experts and resources.  But how do we attract all those other small to medium size companies and organizations to recruit with us? We have 10s of thousands of wonderful, qualified job seekers registered on Workforce50.com who would love to apply to their jobs.  Would you like to join us in our commitment to our older workforce?

Comments and suggestions are most certainly welcome.



  1. Wesley

    Your mission is truly noble and neccessary in educating the public and motivating baby boomers and employers alike to take steps forward in realizing the fact that 50plus employees are bread-winners for their families, communities and working organizations their in. The bias toward the young is a Hollywood phenomena myth, long ago proved by scientist.
    Our current economical crisis has proven one more time that if we do not re-evaluate our habits and lifestyles we may as well forget about the future lying in front of us. We need active seniors,young boomers and anyone considered 40+ if we would like to retain of even increase our lifestyle. their contribution to the conutry is not just past-wise, but future-oriented, all the Schwarzeneggers, Obama, Bill Gates, Steve Jobs, Oprah are just a good example and inspiration for anyone, no matter the age that age is a number, factor, the experience combined with enthusiasm creates iphones, MS Office, yes-we-can-mentality that can break out from old fashioned beliefs and lifestyles that TV and other media outlets let us believe. Forever young is a thing of the heart, not the external looks.
    I hope that employers are innovative and sustainable-seekers, then I am sure they will realize that employing life-experienced individuals is emplying trust, loyality, innovation and confidence in themselves, their job skills and the organization their work for.

  2. Athena

    Dear 50+,
    I need practical advice from somebody that has overcome a situation similar to the one I’m in.
    My “career transfer” status has prolonged far beyond my projections.
    I am a 54 years old professional with over 20 years of experience in both
    private and public sectors. Even though I spend all my time networking and
    applying for jobs and my approach to employment is getting more and more humble, I have been persistently rejected – mostly because of my age.
    I have exhausted all my resources, do not have health insurance, nor anyone to turn to.
    Moreover, it appears that I do not qualify even for food stamps because I’m still borrowing from credit cards to pay my bills and the payments showing on my credit report are considered as evidence that I’m able to exist with no help. My credit cards are are already maxed out. If I stop making payments, I’ll be left with no cash and no credit.
    Frankly, I do not need inspirational speaches or debt consolidation solicitations but practical advice about getting employment, or any help with my situation.
    Thank you for taking your time to read my comment.

  3. Jeff

    I wish there was more of an information resource as to how much age discrimination is prevalent (or not) in specific industries. For example, after years of web development, I find that although employers love my resume, their (20ish) faces fall as soon as they see me in person. One path I might switch to is video editing, but it would require my taking courses and getting a certification. Video and film production is filled with young people, which makes me wonder if people in their 50s are even welcome. It is listed here, I notice, but the info seems generic. Do you have any info on demographics?

  4. Peggy

    The recession has become a way to quietly remove older workers (over 45, which is when healthcare premiums increase) and later replace us younger people at lower wages. It has been not too subtle in the legal industry. After huge layoffs country wide, there are now jobs becoming available for 1/3 less pay and fewer years of experience required. Friends of mine in other fields are finding themselves out of work, under employed, taking work for less pay or reinventing themselves — paring down their lifestyles, taking in roommates, living with friends or family.

    I’m not just saying this to be a downer – it’s time we face the facts that we are going to have to save ourselves and not look to traditional employers to save the day (they’re busy saving themselves). Support companies who keep us on, hire us, value our business. Separate healthcare from employment so we can go out on our own and not have to worry that if we get sick, we’re toast. It’s a new day and a new game.

  5. Dr. Barbara Hillenbrand

    Dear Publisher,

    My heart goes out to your Readers. I struggle with the same age-related issues they face. In addition you can add disability (e.g., brain cancer) to the mix. Even so, I soldier on. How?…For one, I have quit applying for jobs altogether and have begun looking for ways to employ myself. For example, I am teaching myself to write again. I have recently completed an adult non-fiction book. While I am hoping this endeavor is successfu; I realize that my success will be measured by the discipline I bring to my craft, as opposed to the number of books sold…I believe that such cottage industries are born of desperation, a desire to share one’s inborn talents, as well as by ‘chance’…You never know what accident could reveal your next business oppoturnity…In desperation one Christmas, I asked an elderly couple in my building to sit my cats for a couple of weeks. Surprisingly, they said yes, and they enjoyed it so much that they have turned it into a home business. Another friend in the building has a sidewalk sale when she runs low on cash. Are any of you out there –CPAs? Tax-time is your chance to exploit your skills. And I am sure between us all we have aquired the skills we need to pursue our hidden talents…September is right around the corner–I am thinking that many of you have advanced degrees and might find employment tutoring Middle and High School students…Oh well, at worst I have bored you; at best your mind is swimming with ideas.

    Best Regards,


  6. Kathleen


    What excellent advice. I will also add that volunteering is not to be dismissed. I recommend making it 1/5 of your job search strategy. It keeps your skills honed, offers an excellent opportunity to learn new skills tuition free, gives you a dynamic workplace where you can continue to network and make a significant difference to the organization’s three bottom line, and keeps the mind sharp and the heart joyful. And you never can tell…………..it might lead to a job offer!

    Be strategic with your selection. Every community has a volunteer center with a wide range of opportunities in executive leadership to nonprofits. And never underestimate the opportunity to volunteer with your local government…..city, county and state. Now that some many are slashing staffs, they need the manpower and are grateful to have accomplished volunteers. And when the economy rebounds, you may be given preferential treatment for your civic service.

  7. John Cachat

    Have you ever considered that it is too epxensive for a small business to use?

  8. Umkhonto Labour Broking

    It is a travesty that the modern world has decided to turn it’s back on the accumulated knowledge and experience of our elders and ancestors. There is no substitute for experience, and over 50’s people also subscribe to an old school work ethic that is duplicated by very few of our modern ADD youth. The Baby Boomer generation is being unfairly overlooked due to the preconceived notions and ideas of employers that can not reconcile age with efficiency and effectiveness. Just give the people a fair chance, that is all I’m asking for.

  9. Edward Kaplan

    I am 69 years old. I was an attorney for over 40 years. I was in private practice, and ran a lae office and handled plaintiffs’ personal injury claims, family law, successions, worker’s compensation claims, and social security disability claims. I had to give up my license to practice law in September, 2010. I have been looking for a job ever since. I have not had any job offers. I worked hard all of my life. I believe being 69 years old and living in Louisiana have kept me from getting a job. I have work ethics. I do not know the present technology as the young people. I do have the experience of working with people. I do have the desire to continue to contribute to the work force.

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