Press Release

BUSINESS WIRE

Workforce50.com announces its new Elite Employment Advertising Program for Larger Employers anxious to attract Job Seekers Over-50

Philadelphia, PA - October 16, 2007 - This week, Workforce50.com (www.workforce50.com) is introducing its new advertising program to employers attending the Society for Human Resource Management's Workplace Diversity Conference & Exposition (www.shrm.org/conferences/diversity/) in Philadelphia. The program is tailored for national and large regional employers who want to actively recruit from the over-50 demographic group.

Workforce50's Elite Advertising Program is nothing less than innovative in the online job advertising industry. "We developed the new program to stand apart from anything going on in the industry," says Gene Burnard, Publisher of Workforce50.com. "Our years of experience in managing niche job sites with diverse employers has clearly shaped the program design." The Elite Program provides top-notch visibility for an employer's thousands of openings without becoming an overwhelming and redundant presence on the web site. And program management is a breeze for the employer.

Job seekers will particularly appreciate the nuances of the new program. The Elite employer is positioned effectively in front of the job seeker but does not "take over" his or her job search results. Hundreds of similar listings from a single employer can only serve to frustrate the job seeker and terminate the job site experience. Workforce50 seeks to enhance both the job seeker experience and the employer's visibility with the new program. That winning combination will yield a far better application rate for the employer.

The profile of the Elite advertiser on Workforce50.com is a national or large regional organization that has many field locations - hundreds or thousands perhaps - and fairly standard staffing positions at these locations. Workforce50 predicts that it will attract quality employers from a multitude of industries such as financial services, retail, distribution, technology and many others.

About Workforce50.com:
Owned by NHC Group, Inc. of Marlborough, Massachusetts, Workforce50.com launched in early September as the next generation of the SeniorJobBank.org, its popular online employment service for the over-50 workforce. Workforce50 continues to serve the same audience -- job seekers over-50 and the employers actively recruiting them -- but is doing so with an updated and uplifting brand, contemporary look and features, and more targeted content.

Workforce50 is dedicated to a single mission-to connect qualified older workers with America's organizations. The exploding over-50 job seeker community is ready, willing and able to make valuable contributions to progressive employer organizations.

Visit Workforce50.com in booth #217 at the Philadelphia Marriott Downtown on October 18th and 19th.

Contact:
Gene Burnard, Publisher
Email: publisher at workforce50.com
Tel: (617) 314-7617